ADVERTISING

COFEPRIS regulates the advertising of health and consumer products.

COFEPRIS regulates the advertising of health and consumer products.

Our services include developing the regulatory strategy according to the product type, advertising media of interest, and possible scenarios based on the client's needs. We offer consulting services on advertising in the following industries: Medical Devices, Cosmetics, Dietary Supplements, and Plafest (pesticides and plant nutrients).

    • Regulatory Pathway Assessments

    • Advice on regulation in advertising of various products

    • Permisos y avisos de publicidad

    • Preventive reviews to avoid suspensions

    • Strategies to resolve suspensions for verifications

    • Advertising Permit and notices

How advertising is regulated

Advertising in Mexico is regulated by COFEPRIS and is divided into two large groups:

  1. Advertising directed to the general public

  2. Advertising aimed at health professionals

Depending on the type of product and the public to whom it is addressed, two different types of authorizations can be requested:

  1. Advertising permits

  2. Advertising notices

As part of our services, we provide support from the review of the technical and administrative information of the company and the products to generate a strategy that suits the needs of each client.

Currently, in Mexico, requests for these authorizations can be entered in person or online through DIGIPRIS (depending on the type of service).