IPS: the strategic bridge to enter the Mexican market
The Mexican market represents a significant expansion opportunity for foreign manufacturers of medical devices, cosmetics, and food supplements. However, entry into this territory is marked by a series of obstacles that demand specialized knowledge of the local environment.
The Challenge: Expansion and Regulatory Compliance in Mexico
Foreign manufacturers of medical devices, cosmetics, and food supplements who seek to position their products in Mexico face two main challenges: ensuring the regulatory compliance required by the Federal Commission for Protection against Sanitary Risks (COFEPRIS) and finding reliable national commercial partners to serve as a vehicle for distribution.
Given this scenario, Insumos para la Salud (IPS) has established itself as a valuable bridge, facilitating the successful connection between foreign manufacturers and national distributors.
IPS's challenge lies in establishing a process for searching and validating distributors not only from a commercial point of view but also guaranteeing maximum safety and regulatory quality in the supply chain.
The IPS solution:
IPS has implemented a market intelligence strategy focused on the search for qualified distributors, which transforms regulatory compliance from an obstacle into a differential value for its clients.
The process for this Distributor Search relies on the following key actions:
Understanding the needs: In-depth analysis of the manufacturer's product and its specific needs for market entry is the most important task for IPS, as the appropriate search strategy will be implemented based on this.
Marketing and communication campaign: A marketing campaign is carried out to communicate the value proposition of foreign manufacturers in different digital spaces. The goal is to establish relevant connections that allow for initial communication with Mexican distributors to present the products.
Regulatory audit of distributors: IPS investigates potential distributors, ensuring they have all the regulatory documentation and the necessary infrastructure to comply with applicable sanitary regulations.
Strategic connection: IPS acts as a key facilitator, using its knowledge of the sector to match manufacturers of innovative technologies (e.g., in highly specialized medical devices) with distributors who possess the appropriate logistics expertise and customer network.
Key results and benefits
The IPS approach generates benefits for manufacturers, the most relevant being:
Accelerated time-to-market: Manufacturers can enter the Mexican market faster by partnering with pre-validated and regulatorily prepared distributors.
Risk mitigation: The risk of irregular distribution and sanctions is drastically reduced, thanks to the prior regulatory audit.
Portfolio expansion: By connecting manufacturers' offerings with the demand from the network of Mexican distributors, new opportunities for international collaboration are driven, expanding the availability of quality and cutting-edge products in the country.
The successful entry of foreign manufacturers of medical devices, cosmetics, and food supplements into the competitive Mexican market is not a matter of chance, but a planned strategy. IPS transforms the regulatory and commercial landscape into an agile and secure path. By rigorously validating distributors, not only for their experience but also for their solid regulatory infrastructure, we facilitate that our clients' expansion is fast, legal, and sustainable.
Written by:
Tania Gómez
About IPS
Contact us at info@insumosparasalud.com to learn more about our specialized services in Market Intelligence.